Social Media Strategy Learning Curve and Framework

social media strategy framework

Originally posted on Social Media Explorer It can be difficult for organizations to see the strategic big picture when it comes to social media, especially if they are focusing all their energy on tools and tactics. Questions abound … How does social media investment relate to business value? What are the real costs? What impact does social media strategy have on organizational culture? What kind of strategic thinking do businesses or non-profits need to embrace? What do leaders need to understand about the social media adoption curve as it relates to the evolution of the company? This high level framework is designed to illustrate … [Read more...]

Social Media Relevance

Content Strategy

The more relevant your social media communication   (right person + right content + right channel + right time), the greater the opportunity to build a community and increase business value. Thanks to Michael Brito over at Edelman for the inspiration - check out his post about how relevant content drives business value. Back to Main Blog … [Read more...]

Brand Campfires

brand campfires

I love the campfire analogy presented by Spike Jones over at Fleishman-Hillard. It's so easy to get caught up in the numbers game and misinterpret the actual value of the followers and fans you've amassed on Facebook, Twitter, etc. Take the time to understand and nurture relationships with the folks that are actively interested in what you're doing. Don't just collect a bunch of names across various channels. Back to Main Blog … [Read more...]

Social Media House of Cards

social media house of cards

Social Media is not a solution for organizations with major infrastructure issues. If anything, social media marketing will be the weight that exposes cracks in leadership, culture, product quality, customer service, etc. Thanks to David Armano for the inspiration - check out his post on how infrastructure is at the core of most organizational issues. Back to Main Blog … [Read more...]

Is it Time to Move Social Media off the Corner of Your Desk?

managing social media from the corner of your desk

Originally posted on Social Media Explorer One of the biggest challenges organizations face when it comes to social media is social capacity - the degree to which they can effectively engage in social media discovery, strategy, implementation and management. In order to build out programs in a financially efficient manner, some businesses adopt an "off the corner of the desk" approach - where existing employees take on social media responsibilities in addition to their regular job tasks. As social media takes root, some level of success is attained and value becomes established, another challenge begins to presents itself - deciding … [Read more...]

Who Needs Customers – We Have Social Media Fans and Followers

customer service is the new marketing 500p

This visual was inspired by a tweet from marketing cartoonist extraordinaire Tom Fishburne - check out his cartoon and blog post on the concept of fans and followers. It's pretty easy to get caught up in the numbers game. Increases in the number of fans, friends or followers are easy to measure but they might merely be hinting at success. A few thoughts when it comes to measuring fans, friends or followers: Measure active fans vs. totals. What percentage are active? Establish a baseline so you can gauge growth. Define which fan activities are important and how they connect back to business objectives. Social media engagement … [Read more...]

The Social Media Engagement Funnel

social media funnel

This visual is inspired by an engagement funnel developed by Jason Falls over at Social Media Explorer. I like the addition of the "Loyalist". Don't make the assumption that everyday customers/members will become ambassador for your brand - what are you doing to recognize/care for your customers to pave the way for them to become advocates? Back to Main Blog … [Read more...]