Social Business Strategy DNA

Social Business Strategy Infographic

This infographic was inspired by “The Seven Success Factors of Social Business Strategy“, an e-book co-written by Brian Solis and Charlene Li from the Altimeter Group. Using a blend of research and real world client data, Solis and Li have established a social business strategy DNA – a set of strategic characteristics that are common among successful social organizations. The book highlights seven success factors, including social business best practices, pitfalls, and practical exercises to help guide you – all in an easy to consume format (~100 pages). Does your organization have a social business strategy in place? Which … [Read more...]

5 Pinterest Tactics That Fuel Retail Sales

5 Pinterest Tactics That Fuel Retail Sales

When it comes to social media, there is an ongoing focus on driving traffic to your digital home bases and outposts such as websites, blogs, and social networks. But how about using these channels to drive traffic to your physical store? In a recent post on Harvard Business Review, Alexandra Samuel presents a series of data-driven Pinterest tactics that drive sales to brick and mortar retail locations. These findings are part of larger study, From Social to Sale: 8 Questions to Ask Your Customers, that offers some great insight on the factors that impact consumer social purchasing decisions. This infographic is designed to summarize the … [Read more...]

8 Step Social Media Strategy

8 Step Social Media Strategy Inforgraphic

This post was originally published on Social Media Explorer Although social media continues to thread its way into the fibre of more and more organizations, my experience is that many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategy. A recent study by the Altimeter Group might suggest otherwise, stating that “most companies feel they have fairly coherent social strategies”, but given the advanced nature of the sample i.e. social strategists, large organizations, etc. my sense is that the findings may not represent the experiences of the majority … [Read more...]

The Best Practice Paradox

Best Practice Paradox

Originally posted on Social Media Explorer Best practices are defined as methods or techniques that consistently garner results superior to those achieved using other means and/or a process of developing and following a standard way of doing things that multiple organizations can use (Wikipedia). When it comes to social media there are a plethora of standards, guidelines and case studies aimed at benchmarking the best way to do things across various digital channels. These best practices can be very effective in building a strategic and tactical foundation for your organization’s social media plan. Also, in a larger context, they … [Read more...]

Social Media Measurement Framework

social media measurement framework

Originally posted on Social Media Explorer As social media becomes more widely accepted as a business tool, organizations embracing the medium are slowly becoming more adept at creating content and engaging with their audiences. The next step for organizations that are comfortable with the content side of things is the development of a strategy and tactics to measure the performance of their social media activity. The following model is a work in progress that aims to build on a social media measurement framework developed by John Lovett and Jeremiah Owyang. Here are some notes about the model components: Business Goals – In order … [Read more...]

The Social Media Advocacy Model

Advocacy Model

Originally posted on Social Media Explorer In theory, as social media becomes more common place, organizational audience engagement objectives, strategies and tactics should evolve past acquisition towards advocacy. I’m sure some consumer brands are heading in this direction but, in my experience, many companies and agencies still seem to be focused on driving audience awareness and using “likes” and “follows” as success metrics. To spark some discussion on the topic I thought it might be helpful to present an encapsulated view of advocacy. This infographic aims to present advocacy at a glance, explaining where it sits on the … [Read more...]

A New Way to Look at Facebook Contests

facebook voting contest 1 300p

Originally posted on Social Media Explorer There seems to be strategic flaws with many of the ‘voting’ contests hosted by brands on Facebook. On the surface, promotions are often deemed successful based on buzz and ‘likes’. But what about relevance? Awareness and acquisition are meaningful, but only if they are tied to the right audience. THE STATUS QUO There are variations in how brands manage voting contests, but two models are prevalent: Awarding a prize to the person that collects the most votes for a photo, video, entry, etc. Drawing a prize from a group of people that have garnered the most votes i.e. top 20 vote … [Read more...]

The Path to Building Online Trust

the path to building online trust

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Facebook Strategy Snakes and Ladders

Facebook Strategy Snakes and Ladders Infographic

Over the last couple of years strategies for using Facebook to connect with your audience, market your business and manage your brand have evolved beyond simply posting content to your wall. Here’s an old school look at the Dos and Don’ts of managing your organization or brand’s Facebook page. Roll the dice and see where you land – and please feel free to drop by the comments and let me know your thoughts on what squares you would add. Originally posted on Social Media Explorer … [Read more...]