The Social Media Path

social media critical path

"Influence" is the latest social media hot button topic. How does your organization become a significant member within the communities you serve? Brian Solis delves into this on a recent blog post: Social Media’s Critical Path: Relevance to Resonance to Significance. Your content is the currency that starts the relationship building process across social channels. The path of Relevance → Resonance → Significance needs to begin with a deep understanding of your audience's information needs - it's difficult to be relevant without knowing what's important to your community. Back to Main Blog … [Read more...]