“Influence” is the latest social media hot button topic. How does your organization become a significant member within the communities you serve?
Brian Solis delves into this on a recent blog post: Social Media’s Critical Path: Relevance to Resonance to Significance.
Your content is the currency that starts the relationship building process across social channels. The path of Relevance → Resonance → Significance needs to begin with a deep understanding of your audience’s information needs – it’s difficult to be relevant without knowing what’s important to your community.
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