Using MBTI® to Build Effective Social Media Teams

social media wheel of fortune

As social media starts to weave itself into the fiber of corporate culture, companies are beginning to recognize the need to make organizational changes in order to evolve as social businesses. One area where this is gaining importance is Human Resources. The emergence of new social media roles and how they are integrated into the structure of an organization can have a huge impact on the success of social business initiatives. As businesses begin to experiment with assembling social media teams some will leverage existing employees, using a corner of the desk approach to gradually embed learning and build capacity, while others will look … [Read more...]

Social Media Strategy Learning Curve and Framework

social media strategy framework

Originally posted on Social Media Explorer It can be difficult for organizations to see the strategic big picture when it comes to social media, especially if they are focusing all their energy on tools and tactics. Questions abound … How does social media investment relate to business value? What are the real costs? What impact does social media strategy have on organizational culture? What kind of strategic thinking do businesses or non-profits need to embrace? What do leaders need to understand about the social media adoption curve as it relates to the evolution of the company? This high level framework is designed to illustrate … [Read more...]

Social Media House of Cards

social media house of cards

Social Media is not a solution for organizations with major infrastructure issues. If anything, social media marketing will be the weight that exposes cracks in leadership, culture, product quality, customer service, etc. Thanks to David Armano for the inspiration - check out his post on how infrastructure is at the core of most organizational issues. Back to Main Blog … [Read more...]

4 Small Business Lessons from General Motors


------------------------------------------------------------------------------------------------------------- GM recently took out an ad in the Automotive News apologizing to the public and admitting to a series of strategic errors that have led to their current state of affairs. What are some of the lessons small business could learn from GM? 1. Quality GM slogans rang hollow as they continued to allow their product quality to dip below industry standards. Quality is the common denominator - if you are in business, quality is not an always need to deliver on that inherent promise to your customers. Maintaining … [Read more...]