The New Marketing Strategy

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Develop strategies based on the dynamics of online search, content marketing (brand journalism) and social media Create great content that helps answer your target audience's questions and solve their problems Publish content on the web and across social media channels Promote content using search engine optimization, permission based e-marketing and social media Manage, maintain, review, update and archive content on an ongoing basis Collect, measure and analyze marketing data to assess engagement, conversion rates, leads and sales BACK TO MAIN BLOG … [Read more...]

The New Target Market

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-------------------------------------------------------------------------------------------------------------------------------- By Mark Smiciklas New Marketing should prompt small business to re-think the way they reach their target markets. Old marketing is based on mass targeting - spend ad dollars and use mass media to push your message out to as many people as possible. The idea: If you spend enough, spread your marketing messages far and wide and target the masses, people will eventually buy your product or service. Old marketing asks questions like: "Can you really afford not to target as many people as … [Read more...]

FREE is Recession Proof

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------------------------------------------------------------------------------------ In times of economic uncertainty are internet users less likely to trade a permission asset i.e. name. phone number, email address, etc. for content? In a recent study conducted by Marketing Sherpa, 64% of paid content web publishers were either experiencing or expecting to feel the effects of the recent downturn in the economy. Trends and user attitudes affecting paid content may also be applicable to gated content. I think we all know that cash flow starts to tighten in a negative economy, but how about information flow? When the economy is … [Read more...]

The New Marketing

new-marketing

-------------------------------------------------------------------------------------- I took some time recently to listen to a great social media marketing podcast by David Meerman Scott, Paul Gillin and Mike Lewis. The idea that I found really intriguing, particularly from a small business marketing perspective, was "brand journalism". Brand Journalism and The Dynamics of New Marketing Before the web, companies had to either buy advertising or convince journalists to write about their products or services (many organizations still use this approach). One component of New Marketing focuses on brand journalism - the idea that … [Read more...]