Blog Commenting Guide

Blog Comments Guide

When done properly, leaving comments on other people’s blogs can be an effective way for bloggers to build relationships, increase brand awareness and grow readership. This infographic was inspired by The Ultimate Guide to Leaving Comments on Blogs, a great post written by Darren Rowse of Problogger. The visualization: Highlights the benefits of leaving blog comments Describes the four different personality types of blog commenters Lists the DOs and DON’Ts of effective blog commenting I’d love to get your thoughts. Are there any other points you would add? What are some of your positive or negative experiences with … [Read more...]

Content Marketing Strategy Iceberg

content marketing strategy iceberg infographic

I had the opportunity to chat with Martin van der Roest from Content Marketing Examiner about the idea that “strategy has to guide implementation” in a content marketing initiative. An excerpt of the "Bridge Between Goals and Content Marketing Podcast" interview is posted below: “The strategy phase usually consists of me telling clients to stop what they are doing and take a couple of steps back and start thinking of things from a little different perspective.” Not exactly what you’d expect as a first step in strategy planning! Mark Smiciklas, of Intersection Consulting, is a firm believer that goals come before strategy; in … [Read more...]

Social Business Strategy DNA

Social Business Strategy Infographic

This infographic was inspired by “The Seven Success Factors of Social Business Strategy“, an e-book co-written by Brian Solis and Charlene Li from the Altimeter Group. Using a blend of research and real world client data, Solis and Li have established a social business strategy DNA – a set of strategic characteristics that are common among successful social organizations. The book highlights seven success factors, including social business best practices, pitfalls, and practical exercises to help guide you – all in an easy to consume format (~100 pages). Does your organization have a social business strategy in place? Which … [Read more...]

5 Key Elements of Viral Content

5 key elements of viral content

This post was originally published on Social Media Explorer The goal of every content marketer is to have his/her information shared across digital channels by their audiences. This is often easier said than done. What factors contribute to people sharing the content they consume online? In researching the content for this infographic I came across a post in my Delicious archive that helps answer this question. Leo Widrich over on the Buffer Blog wrote a great post about what makes content spread. In it, he analyzes some of the elements that helped one particular blog post get over half a million likes. He also references an interesting … [Read more...]

Social Media Transparency

social media transparency infographic

Originally posted on Social Media Explorer The idea of business transparency is not a new one but social media dynamics may be forcing organizations to take another look at how openly they communicate with their audiences. Mass adoption of social tools and technology have created an information democracy. Stakeholders are beginning to expect open access to relevant content and the ability to participate in dialogue that will help them satisfy their information needs. All this for the purpose of building trust in a product, service or organization. Trust is the foundation of all relationships and relationships are what fuel business … [Read more...]

The Economics of Bad Influencer Outreach

Economics of Influencer Outreach

Originally posted on Social Media Explorer. I received an email pitch recently that prompted me to question the economics of lazy outreach. Is there risk to the bottom line for organization’s that cut corners in the way they reach out to prospects and influencers? My theory is that the practice of lackluster research, or worse, the lack of research altogether, combined with the use of form letters, spam and automated emails has the potential to erode business value. Let’s look at the pitch that inspired this post and use it to help illustrate a business scenario: We have heard some real good reviews about the content marketing … [Read more...]

Social Business Design

social business design infographic

Originally posted on Social Media Explorer I am fascinated by the evolving thought leadership around the subject of social business. I believe in the idea that organizations adopting the use of social technology, flattening their organizational structure and making the shift towards less siloed communication and operational models will be in a better position to achieve their business objectives as the marketplace becomes more digitally connected. As an idea or concept, social business is complex. The folks at Dachis Group offer this definition: Social business draws on trends in technology (e.g., powerful mobile devices, widespread … [Read more...]

The Science of Infographics

One of the reasons we can process images faster than text is because of how the brain handles information. It processes data from pictures all at once but processes text in a linear manner.

Originally posted on Social Media Explorer One of the primary reasons infographics work well as a communication tool can be linked to eyesight and the neurological connection of our eyes and brain. The dynamics of sight and how we use our eyes to process information present some compelling reasons to consider using infographics to share information and ideas in order to connect with your internal and external audiences. HARD WIRED FOR INFOGRAPHICS Vision directly or indirectly accounts for about 50% of our brain’s real estate. An article about the relationship of the eyes and brain in Discover Magazine touches on the … [Read more...]

Social Media Measurement Framework

social media measurement framework

Originally posted on Social Media Explorer As social media becomes more widely accepted as a business tool, organizations embracing the medium are slowly becoming more adept at creating content and engaging with their audiences. The next step for organizations that are comfortable with the content side of things is the development of a strategy and tactics to measure the performance of their social media activity. The following model is a work in progress that aims to build on a social media measurement framework developed by John Lovett and Jeremiah Owyang. Here are some notes about the model components: Business Goals – In order … [Read more...]