Crap + SEO = Optimized Crap

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-------------------------------------------------------------------------------------------------------------------------------- "Performing search engine optimization on a crap-filled site just makes it slightly less crappy." (David Meerman Scott) Source: SEO and Your Crap Filled Site (Web Ink Now) BACK TO MAIN BLOG … [Read more...]

FREE is Recession Proof

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------------------------------------------------------------------------------------ In times of economic uncertainty are internet users less likely to trade a permission asset i.e. name. phone number, email address, etc. for content? In a recent study conducted by Marketing Sherpa, 64% of paid content web publishers were either experiencing or expecting to feel the effects of the recent downturn in the economy. Trends and user attitudes affecting paid content may also be applicable to gated content. I think we all know that cash flow starts to tighten in a negative economy, but how about information flow? When the economy is … [Read more...]

The New Marketing

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-------------------------------------------------------------------------------------- I took some time recently to listen to a great social media marketing podcast by David Meerman Scott, Paul Gillin and Mike Lewis. The idea that I found really intriguing, particularly from a small business marketing perspective, was "brand journalism". Brand Journalism and The Dynamics of New Marketing Before the web, companies had to either buy advertising or convince journalists to write about their products or services (many organizations still use this approach). One component of New Marketing focuses on brand journalism - the idea that … [Read more...]

Using “FREE” to Build Your Small Business Brand

By Mark Smiciklas I ended a recent post with the suggestion that all of your website content should be offered for free. I thought it would be a good idea to follow that statement up with some ideas and rationale on why free content helps create awareness and build brand equity. "Free" content is becoming more and more prevalent and is being embraced as a way to build sales by many companies, particularly in the software sector. It's not uncommon for many software applications to have a free version available - the idea being that offering free content will build brand awareness and result in upgrades and sales of more robust products. … [Read more...]