5 Key Elements of Viral Content

5 key elements of viral content

This post was originally published on Social Media Explorer The goal of every content marketer is to have his/her information shared across digital channels by their audiences. This is often easier said than done. What factors contribute to people sharing the content they consume online? In researching the content for this infographic I came across a post in my Delicious archive that helps answer this question. Leo Widrich over on the Buffer Blog wrote a great post about what makes content spread. In it, he analyzes some of the elements that helped one particular blog post get over half a million likes. He also references an interesting … [Read more...]

The Science of Infographics

One of the reasons we can process images faster than text is because of how the brain handles information. It processes data from pictures all at once but processes text in a linear manner.

Originally posted on Social Media Explorer One of the primary reasons infographics work well as a communication tool can be linked to eyesight and the neurological connection of our eyes and brain. The dynamics of sight and how we use our eyes to process information present some compelling reasons to consider using infographics to share information and ideas in order to connect with your internal and external audiences. HARD WIRED FOR INFOGRAPHICS Vision directly or indirectly accounts for about 50% of our brain’s real estate. An article about the relationship of the eyes and brain in Discover Magazine touches on the … [Read more...]