Would it help your organization to understand the effectiveness and value of existing online channels and see how you stack up against your competitors?
Our digital marketing audit analyzes your performance across a variety of channels, assessing the following key areas:
- Reach: How effective is your organization’s organic and paid exposure across digital channels?
- Architecture: Are you digital channels well designed, properly structured, and functioning correctly?
- Content: What information you are creating, publishing, and sharing across different digital channels?
- Conversion: Do you have a process in place to “activate” visitors and get them to complete calls to action?
- Measurement: Have you defined digital marketing objectives and key metrics? How do you measure performance?
- Integration: Are all of your online and offline marketing touch points connected?
After an in-depth discovery process you will receive a Digital Marketing Audit Report that highlights recommendations, gaps and next steps including where to take action, what to evaluate and which new areas to explore.
Included in this document is a Competitive Benchmarking Matrix that compares your organization’s digital presence with that of your competitors.