Would it help your organization to understand the effectiveness and value of existing online channels and see how you stack up against your competitors?

The digital audit analyzes your organizations strengths, weaknesses, opportunities and threats across the following key areas:

• Reach: Exposure and performance related to things like organic search,online advertising and mobile.
• Architecture: Functionality of keywords, web pages and social media channels.
• Content: Analysis of digital assets and formats.
• Conversion: Optimization of landing pages, web forms and calls to action.
• Measurement: Metrics and reporting.
• Integration: Connection between the Website, social media and offline channels.

After an in-depth discovery process you will receive a Digital Audit Report that highlights recommendations, gaps and next steps including where to take action, what to evaluate and where to explore.

Included in this document is a Competitive Benchmarking Matrix that compares your organization’s digital presence with that of your competitors.