This visual was inspired by a recent Newt Barrett post on Content Marketing Today – Six Steps to a Successful Small Business Content Marketing Strategy.
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How to Get Re-Tweeted
August 26, 2009 By 2 Comments
This marketing visual was inspired by the SEOmoz video below.
The Twitter explosion may start becoming important as a driver of web traffic.
Because popular posts get tweeted/retweeted hours before they are linked to on the web, it’s likely Google is using the Twitter feed to search out the freshest content.
As popular tweets continue to earn links on the web, Twitter’s use as a social media tool may also start to help your SEO efforts, particularly in the area of link building.
Video Summary Notes – Important Factor in Getting Re-Tweeted:
Tweet Length
- You will need to account for “RT@Username”
- Tweets less than 100 characters reduce “friction”
- Shorter tweets are easier to copy and have more impact
Time of Day
- 9:00-3:00pm PST hit heaviest % of twitter users
- 9:00-10:00am is best to hit London, a Twitter hotbed
Phrasing
- Definitive/Authoritative
- Humourous – comedians are starting to use Twitter to test their jokes
- Shocking/Sensational
- Mysterious (WOW! Check this out…Oh my god! I can’t believe this…)
Subject Matter
- Technology
- Celebrity related
- Politics
- Images – low level of commitment required
URL vs. No URL
- Tweets with URLs outperform tweets with no URLs
Account Information
- # followers – the more followers, the more re-tweets
- Your photo – adds authenticity
- The usability of your profile – the more info you have, the better
Push Campaigns
- Ask friends to RT posts
- Use direct messages
- Add “Tweet This” buttons
SEOmoz Whiteboard Friday – How to Get Re-Tweeted from Scott Willoughby on Vimeo.
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The New Marketing Strategy
August 10, 2009 By 4 Comments
- Develop strategies based on the dynamics of online search, content marketing (brand journalism) and social media
- Create great content that helps answer your target audience’s questions and solve their problems
- Publish content on the web and across social media channels
- Promote content using search engine optimization, permission based e-marketing and social media
- Manage, maintain, review, update and archive content on an ongoing basis
- Collect, measure and analyze marketing data to assess engagement, conversion rates, leads and sales
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5 Ways to Cultivate an Active Social Network
June 29, 2009 By 3 Comments
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This marketing visual was inspired by Chris Brogan. Check out his original post: Cultivate an Active Network.
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New Marketing Snakes & Ladders
June 20, 2009 By Leave a Comment
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