Marketing BLOG
Social Network Elasticity & The Erosion of Peer to Peer Trust
February 15th, 2010
Findings from the 2010 Edelman Trust Barometer have caused a bit of a stir across the social media community – the report states that peer to peer trust levels have dropped from 47% to 27%.
There has been some great dialogue and insight regarding these findings:
- Conversation Agent – Trust in Media Down, Good News for Experts
- Silicon Valley Watcher – Wow! Edelman Survey Finds Trust In Peers Plunges!!! Bad News For Social Media Mavens
- Logic and Emotion (David Armano) – We are the Media. Do We Trust Media?
- Advertising Age – In Age of Friending, Consumers Trust Their Friends Less
Personally, I still have a high level of trust when it comes to the opinions and recommendations of my friends and close colleagues. But I can see how trust might erode as our social networks stretch. For those that have huge 2nd and 3rd generation networks, trust probably would decline across higher degrees of separation.
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