Marketing BLOG
Social Media Strategy is Like Leading a Horse to Water
December 14th, 2009
This image was inspired by a great post (Amber Naslund) that helps articulate the role of social media practitioners.
It’s not necessarily the responsibility of consultants to convince ill-prepared organizations (not ready, lacking social capacity, etc.) to implement social media programs.
Our role, for those organizations that have “the mindset, if not the framework”, is to help build a social business model that aligns tools/technology with business objectives by acting as a:
- Strategic Adviser
- Facilitator
- Teacher
- Coach
- Mentor
- Social Business Change Agent
What do you think?
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