Marketing BLOG
Social Media Signals in a Sea of Noise
October 26th, 2009
David Armano writes about filtering “the signal from the noise” in a great blog post : How Filter Failure Contributes to Business Failure.
The idea that resonates with me revolves around the need for organizations, be it big business, non-profits, entrepreneurs, etc. to develop processes that go beyond the tools, to hear (and act on) relevant signals in the sea of social media noise.
The concept of meta-filtering signals and having strategies/resources in place to act on those signals in a meaningful way, adds an important new dimension to social media strategy for business.
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November 9th, 2009 at 7:01 am
[...] Filtering has already become an essential part of social media listening – With so much social noise, you have to be able to fine tune the signals in order to gain some [...]