This marketing visual was inspired by the SEOmoz video below.

The Twitter explosion may start becoming important as a driver of web traffic.

Because popular posts get tweeted/retweeted hours before they are linked to on the web, it’s likely Google is using the Twitter feed to search out the freshest content.

As popular tweets continue to earn links on the web, Twitter’s use as a social media tool may also start to help your SEO efforts, particularly in the area of link building.

Video Summary Notes – Important Factor in Getting Re-Tweeted:

Tweet Length

• You will need to account for “RT@Username”
• Tweets less than 100 characters reduce “friction”
• Shorter tweets are easier to copy and have more impact

Time of Day

• 9:00-3:00pm PST hit heaviest % of twitter users
• 9:00-10:00am is best to hit London, a Twitter hotbed

Phrasing

• Definitive/Authoritative
• Humourous – comedians are starting to use Twitter to test their jokes
• Shocking/Sensational
• Mysterious (WOW! Check this out…Oh my god! I can’t believe this…)

Subject Matter

• Technology
• Celebrity related
• Politics
• Images – low level of commitment required

URL vs. No URL

• Tweets with URLs outperform tweets with no URLs

Account Information

• # followers – the more followers, the more re-tweets
• Your photo – adds authenticity
• The usability of your profile – the more info you have, the better

Push Campaigns

• Ask friends to RT posts
• Use direct messages
• Add “Tweet This” buttons

SEOmoz Whiteboard Friday – How to Get Re-Tweeted from Scott Willoughby on Vimeo.

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