Marketing BLOG
The Social Media Brand Engagement Curve
August 24th, 2009
This social media visual was inspired by two Shane Gibson tweets:
- Social Media Tip: Shortening the engagement curve is about being top of mind faster
- Social Media Tip: Using more than one channel/stream shortens your brand engagement curve
I agree with the Shane’s engagement strategy. However, it’s also important to be mindful of return on time invested. There are so many channels available – figure out your social media objectives and engage in as many platforms that make sense.
My main social media channels are Wordpress, Linkedin, Twitter, Flickr and Slideshare – and I dabble in Facebook and Youtube.
What is your social media strategy and what channels do you use?
