Marketing BLOG
Permission Based Email Marketing
August 13th, 2009
Here is an example of a well executed permission based email campaign by London Drugs:
- They asked for my email at store level – establishing permission to communicate
- They took the time to remind me about how I subscribed to their list
- They make an effort to deliver relevant communication – they don’t assume I want to receive the newsletter because I provided my email at store level. Asking me to opt-in to the newsletter builds trust and increases the likelihood of engagement
- They offer an additional incentive to sign up
With spam becoming the norm, it’s cool to see that some organizations still understand the value of their permission asset.
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August 31st, 2009 at 11:06 am
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