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Deb Lavoy’s blog post about a power shift from hording to sharing brings up on a very interesting point about how we value our services based on the information we provide.

The power of the internet combined with the recent popularity of “FREE” is turning information into a commodity. It’s becoming less and less about the actual data – value and brand equity are built on your insight and the ability to use information to solve your target audience’s problems.

Service providers need to shed the “cold war” mental model (where information equals power) and embrace a less fearful view – where information is the conduit between you and your target market.

“Information isn’t the treasure, its how you got it and what you’ll do with it, and fear is the only thing keeping you from discovering your post information, insight-economy value.” (Deb Lavoy)

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