This visual was inspired by Lee Odden over at the Online Marketing Blog.

“Without a smart listening effort, companies miss key opportunities: marketing, customer service, sales, recruiting, partnering and public relations.”

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Recently, I had the opportunity to interview Mitch Joel – President at Twist Image, author, and host of the Six Pixels of Separation podcast and blog.

In this excerpt, Mitch talks about the concept of Digital Darwinism.

Takeaways:

• Digital Darwinism is about evolving to your community’s channels and empowering people to communicate with one another
• You can earn brand evangelism by being active in other people’s communities
• Like artists or musicians, brands should invest some time in the development of their “voice”

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This “social media commuter” guide maps out the main strategy arteries:

• Discovery
• Strategy
• Implementation
• Management
• Audit

What stations would you add?

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