Sometimes we get so engrossed with the social tools that we forget about the quality of the content we add to the stream. After getting called out on Twitter for my use of Foursquare, I decided to produced this video tip about adding value to your online conversations.

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This visual illustrates the way I describe opposing Social ROI “parties” to clients.

My personal opinion is that metrics are important. But I also believe that not everything you do needs to have a firm number attached to it to make it beneficial to your business.

This most recent point was pounded home in a classic Social ROI rant by David Meerman Scott. Two things David said really resonated with me:

1. Most companies don’t measure ROI (actual return on investment) with their existing marketing programs. For example, how many organizations know the real return of print ads, PR campaigns, press releases, trade shows, brochures, etc?
2. The ROI chatter masks a fear of the unknown. Businesses that don’t (or choose not to) understand social media discount its value based on the ROI argument – while continuing to spend on old marketing that, in most cases, is not measurable either.

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This short video visualizes 10 social media concepts including social capacity, social tools, social media strategy, engagement, social listening, etc.

A special thanks to A.M. for permission to use “Aldwych Ave.”, a great tune off “Today is…”  Check him out at http://www.musicbyam.com

One of my plans for 2010 is to start adding some video content to the blog – simple productions like the one here, video posts/rants/comments, interviews, etc.

I’d love to get your comments…are you interested in seeing this type of content? Any other suggestions?

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