http://www.intersectionconsulting.com/blog Digital Marketing Strategy, Implementation and Education Tue, 31 Aug 2010 08:00:55 +0000 http://backend.userland.com/rss092 en The dynamics of social media revolve/intersect around: the democratization of information and knowledge the distribution of content through social interaction publishing tools that are scalable and easy to access individuals transitioning from media consumers to content publishers a transformation from one-way media broadcasts to two-way communication Back to Main Blog http://www.intersectionconsulting.com/blog/?p=735 "Influence" is the latest social media hot button topic. How does your organization become a significant member within the communities you serve? Brian Solis delves into this on a recent blog post: Social Media’s Critical Path: Relevance to Resonance to Significance. Your content is the currency that starts the relationship building process ... http://www.intersectionconsulting.com/blog/?p=727 CEOs don't believe in social media unicorns or pixie dust - it's time to step up our game folks. Comments? Back to Main Blog http://www.intersectionconsulting.com/blog/?p=723 "Campaigns do not create relationships...but relationships can buoy campaigns" (Todd Defren) Back to Main Blog http://www.intersectionconsulting.com/blog/?p=718 Dragonflies have a unique ability to maneuver in multiple directions during flight due to the fact that their four independent wings work in unison. This visual was inspired by The Dragonfly Effect - Quick, Effective, Powerful Ways to Use Social Media to Effect Social Change written by Jennifer Aaker and ... http://www.intersectionconsulting.com/blog/?p=710 Although strategic and tactical differences exist between B2B and B2C marketing, I think it's important to remember that, in the end, people buy from people. Whether it's in-store, online or at the head office, the people connecting with your customers make the difference - things like trust, service and integrity ... http://www.intersectionconsulting.com/blog/?p=698 Augie Ray at Forrester wrote a great "common sense" post about the problems associated with Facebook fan valuation. I agree with his argument - assigning  generic dollar values to individual Facebook fans is a futile exercise because of the variables involved. Furthermore, as social media managers or digital agencies, using these ... http://www.intersectionconsulting.com/blog/?p=681 Social media is an important part of your marketing strategy. Before entrusting it to inexperienced staff: Set up a training program Publish social media guidelines Communicate how social media connects to business objectives Make sure a senior team member is responsible for managing/mentoring Back to Main Blog http://www.intersectionconsulting.com/blog/?p=677 This visual was inspired by Lee Odden over at the Online Marketing Blog. "Without a smart listening effort, companies miss key opportunities: marketing, customer service, sales, recruiting, partnering and public relations." Back to Main Blog http://www.intersectionconsulting.com/blog/?p=667 Recently, I had the opportunity to interview Mitch Joel - President at Twist Image, author, and host of the Six Pixels of Separation podcast and blog. In this excerpt, Mitch talks about the concept of Digital Darwinism. Takeaways: Digital Darwinism is about evolving to your community's channels and empowering people to communicate with ... http://www.intersectionconsulting.com/blog/?p=662