This visual was inspired by a recent Newt Barrett post on Content Marketing Today – Six Steps to a Successful Small Business Content Marketing Strategy.

BACK TO MAIN BLOG

This marketing visual was inspired by the SEOmoz video below.

The Twitter explosion may start becoming important as a driver of web traffic.

Because popular posts get tweeted/retweeted hours before they are linked to on the web, it’s likely Google is using the Twitter feed to search out the freshest content.

As popular tweets continue to earn links on the web, Twitter’s use as a social media tool may also start to help your SEO efforts, particularly in the area of link building.

Video Summary Notes – Important Factor in Getting Re-Tweeted:

Tweet Length

• You will need to account for “RT@Username”
• Tweets less than 100 characters reduce “friction”
• Shorter tweets are easier to copy and have more impact

Time of Day

• 9:00-3:00pm PST hit heaviest % of twitter users
• 9:00-10:00am is best to hit London, a Twitter hotbed

Phrasing

• Definitive/Authoritative
• Humourous – comedians are starting to use Twitter to test their jokes
• Shocking/Sensational
• Mysterious (WOW! Check this out…Oh my god! I can’t believe this…)

Subject Matter

• Technology
• Celebrity related
• Politics
• Images – low level of commitment required

URL vs. No URL

• Tweets with URLs outperform tweets with no URLs

Account Information

• # followers – the more followers, the more re-tweets
• Your photo – adds authenticity
• The usability of your profile – the more info you have, the better

Push Campaigns

• Ask friends to RT posts
• Use direct messages
• Add “Tweet This” buttons

SEOmoz Whiteboard Friday – How to Get Re-Tweeted from Scott Willoughby on Vimeo.

BACK TO MAIN BLOG

1. Develop strategies based on the dynamics of online search, content marketing (brand journalism) and social media
2. Create great content that helps answer your target audience’s questions and solve their problems
3. Publish content on the web and across social media channels
4. Promote content using search engine optimization, permission based e-marketing and social media
5. Manage, maintain, review, update and archive content on an ongoing basis
6. Collect, measure and analyze marketing data to assess engagement, conversion rates, leads and sales

BACK TO MAIN BLOG

——————————————————————————————————————————–

This marketing visual was inspired by Chris Brogan. Check out his original post: Cultivate an Active Network.

BACK TO MAIN BLOG

———————————————————————————————————————————

New Marketing Snakes and Ladders

BACK TO MAIN BLOG

———————————————————————————————————————————

Today I wanted to illustrate how to use the network update feature on LinkedIn to connect people to your online content.

In this example, I’ll be demonstrating how I introduced my network to a marketing e-newsletter that I publish every month. My goal in this case was to engage new readers and turn them into subscribers.

This tool is also great for connecting your network to other content you publish, like:

• a blog post
• a whitepaper or e-book on your website
• any content you feel is helpful and relevant to your target audience

After going through the few easy steps outlined in the video above, your network will receive an update with a live link directing them to your content. If you’ve got some cool stuff you want to share with your target audience, using LinkedIn network updates is a great way to spread the word.

BACK TO MAIN BLOG