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Twitter Insurance

April 12th, 2010

Twitter still has its share of detractors. Like any social media tool, it can be effective if approached strategically:

Develop a content plan and detailed work flow
Understand the time investment and what you want to achieve
Think about how Twitter ties into your business objectives

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Content is NOT King (or Queen)

November 23rd, 2009

content is not king (or queen)

“Content is King” has become a common expression in marketing circles – so when I came across Chris Brogan’s Content is Not King blog post, it really resonated with me.

We may discount (or forget) the importance of our part of the engagement process. Building a community takes smarts, guts and passion…you need to put yourself out there. Your content comes alive through this process…not the other way around.

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Posted in content marketing, content strategy | No Comments »

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