This visual was inspired by a recent Newt Barrett post on Content Marketing Today – Six Steps to a Successful Small Business Content Marketing Strategy.

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1. Develop strategies based on the dynamics of online search, content marketing (brand journalism) and social media
2. Create great content that helps answer your target audience’s questions and solve their problems
3. Publish content on the web and across social media channels
4. Promote content using search engine optimization, permission based e-marketing and social media
5. Manage, maintain, review, update and archive content on an ongoing basis
6. Collect, measure and analyze marketing data to assess engagement, conversion rates, leads and sales

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Today I wanted to illustrate how to use the network update feature on LinkedIn to connect people to your online content.

In this example, I’ll be demonstrating how I introduced my network to a marketing e-newsletter that I publish every month. My goal in this case was to engage new readers and turn them into subscribers.

This tool is also great for connecting your network to other content you publish, like:

• a blog post
• a whitepaper or e-book on your website
• any content you feel is helpful and relevant to your target audience

After going through the few easy steps outlined in the video above, your network will receive an update with a live link directing them to your content. If you’ve got some cool stuff you want to share with your target audience, using LinkedIn network updates is a great way to spread the word.

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