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Bad Language Writing about business, technology and marketing
Although strategic and tactical differences exist between B2B and B2C marketing, I think it’s important to remember that, in the end, people buy from people. Whether it’s in-store, online or at the head office, the people connecting with your customers make the difference – things like trust, service and integrity are universal and transcend every marketing sector.
I agree with his argument – assigning generic dollar values to individual Facebook fans is a futile exercise because of the variables involved. Furthermore, as social media managers or digital agencies, using these figures to recommend strategy or measure performance makes even less sense.
That being said, it’s still important for organizations, brands, etc. to take the time to understand the criteria for assessing value – even if it can’t be measured to the penny.
Thinking about fan acquisition, behaviour, engagement and sphere of influence can help organizations craft better strategies – and improve the value and impact of their Facebook communities.
Social media has the power to magnify every customer experience. Whether it’s in-store, on the phone or online, each individual customer service interaction now becomes a marketing opportunity.
Social media has spread the “service” role across the organization – Procurement, Distribution, HR, Sales, Operations, Management, Ownership - every employee in every department is now charged with the role of nurturing customer relationships.
Are you swimming in clear waters when it comes to your blog commenting practices?
For some in-depth analysis check out the post that inspired this visual: Guess Who’s Talking – Social Media Ethical Dilemmas. Todd Defren highlights two scenarios that illustrate how ethics come into play when working with clients on a blog comment strategy.
Note: This visual in part of a set inspired by Todd Defren’s “Social Media Ethics” series over at the PR squared blog.
I was totally against any form of ghost blogging – but after reading Todd’s post my stance has softened a bit. The fact that ghost blogging is not 100% authentic still doesn’t sit right with me and I will continue to recommend that clients learn to establish a capacity for blogging in-house. However, I will acknowledge that under certain circumstances it could be considered ethical to outsource a portion of your blogging efforts – ideally in a transparent manner.
Note: This visual in part of a set inspired by Todd Defren’s “Social Media Ethics” series over at the PR squared blog.