News flash – there are costs associated with social media.
It’s well established that social media technologies, the applications, networks and platforms that drive tactical implementation, are not considered by most to be a cost barrier. The fact is that many of the tools required to implement and manage an effective social media program are free or very affordable. But this doesn’t mean that there are not real costs costs associated with social media – as my friend Jay Baer says, it’s a “different kind of expensive”.
The general consensus is that companies need to dedicate resources to social media in the form of time and labor in order to be successful. I would agree with this statement. But the question is, how much time exactly?
Here is where things can get a little sketchy. For many organizations, social media is just starting to become operationalized. Up until now, a lot of the work being done was taking place off the corner of people’s desks or by interns. As social media starts working its way into marketing budgets organizations need to starting learning about the scope of workflows and associated costs.
This infographic is my take on the time investment required to develop an effective social media workflow.
Major caveat – of course, every organization is different and any workflow that is designed and implemented needs to work towards the achievement of business goals. That being said, I feel the time scope represented here is far more realistic than the notion that organizations can get value from the social channel by investing “15 minutes a day”.
I’d love to get your thoughts. How much time does your company invest in managing their social media marketing and communication? Are there any tasks you would add to the workflow? The comments are yours.
This article was originally posted on Social Media Explorer