Using a blend of research and real world client data, Solis and Li have established a social business strategy DNA – a set of strategic characteristics that are common among successful social organizations.
The book highlights seven success factors, including social business best practices, pitfalls, and practical exercises to help guide you – all in an easy to consume format (~100 pages).
Does your organization have a social business strategy in place? Which of the seven success factors below are proving to be the most challenging? The comments are yours.
This article was originally published on Social Media Explorer
- Road designed by Erbil Sivaslioglu from The Noun Project
- Map designed by Atelier Iceberg from The Noun Project