“Influence” is the latest social media hot button topic. How does your organization become a significant member within the communities you serve?
Brian Solis delves into this on a recent blog post: Social Mediaâ€™s Critical Path: Relevance to Resonance to Significance.
Your content is the currency that starts the relationship building process across social channels. The path of Relevance â†’ Resonance â†’ Significance needs to begin with a deep understanding of your audience’s information needs – it’s difficult to be relevant without knowing what’s important to your community.
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