Simple and clear.
A great resource to help me explain marketing strategies to my clients.
Thanks for sharing!

To take the analogy one step further: Organizations must be the Titantic, blindly moving toward what seems harmless without a solid plan. The agile ones may avoid it, the others … well they may sink.

I really like this, Mark.

LOVE this! So completely agree – it all starts with strategy! I wrote about something similar in my blog recently – http://jesshatcher.tumblr.com/post/1009373598/social-media-philosophy. It doesn’t even begin to hit the tip of the iceberg (pun intended) of what you’ve revealed. It’s great to see that some people ‘get it’.