Content is NOT King (or Queen)

content is not king (or queen)

“Content is King” has become a common expression in marketing circles – so when I came across Chris Brogan’s Content is Not King blog post, it really resonated with me.

We may discount (or forget) the importance of our part of the engagement process. Building a community takes smarts, guts and passion…you need to put yourself out there. Your content comes alive through this process…not the other way around.

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